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My Secret Staff | How Facebook Boosts Sales - My Secret Staff

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How Facebook Boosts Sales

facebook-boost-sales

Can Facebook really boost sales? Utpal Dholakia and Emily Durham of Rice University conducted a research to answer this question.  This three-month long study, which is based on surveys of more than 1,700 respondents, have indicated that companies that use Facebook, and its fan page module to market themselves, can increase sales, word-of-mouth marketing, and customer loyalty.

facebook thumbs up How Facebook Boosts Sales

How to take advantage of this reality? Here are some tips to help you with:

  1. First thing to do is to gain “Likes” on your Facebook Page. The number of Likes is equivalent to the number of “Subscriptions”. The more subscriptions you have, the more people can see and spread content of your page. It is actually pretty easy to gain likes by the way. Start by sharing the link of your Facebook Page on your Personal Facebook account. It also would not hurt to ask your Facebook friends to help you in spreading it. It is still much easier to gain “Likes” though if your business is already popular to start with. Hence, always make sure your customers are happy and make them remember your name.
  2. The most important thing about Facebook advertising? Photos and visual aids of course. Do not hesitate to post every great photo and video you have to advertise your business because people simply love seeing them on Facebook. Have fun watching your “likes” and “shares” increase in no time.
  3. Since blogging is very popular these days, you may also want to update your Facebook Page with your blog posts to invite readers. Do whatever you can to attract customers.
  4. Facebook is a real time media. Use it to spread and publish the latest events, news, promotions and topics of interest that are happening in your industry or business.  Providing your customers easy access to new things about your products and services will definitely attract them to actually go, see and experience them.
  5. Make sure to respond to all comments on your Facebook page. Your customers will trust you and will most likely engage in your business if you allow them to communicate with you. Make sure you listen to their suggestions, and use those ideas to provide better service and promote customer loyalty.

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